Press Release

MEDIA ADVISORY:
Todd Rowett, Director TeAro Estate.
Phone: 0438 666 320
todd@tearoestate.com

TeAro Estate’s Tasting Room will open its doors for the last time on Sunday 30th June 2019. The closure of the bricks and mortar in place of our Virtual Cellar Door forms part of an exciting succession plan for the family. For the past 12 years Todd and Kelly Rowett have been overseeing the family’s Tasting Room and Wine operations. In light of Kelly and Ryan’s parents Trevor and Barb’s impending retirement, both Todd and Kelly will be partnering with Ryan and Sally Fromm to manage the operations of C H Fromm & Son Vignerons. Todd remarks ‘Since making the move from Adelaide in 2005 to pursue my passion for working on the land, this is a dream come true. I couldn’t be happier to work next to my mate forging the future for our families, together.’

The strategy forms part of an exciting family succession plan acknowledging Trevor Fromm’s approaching retirement, and the launch of TeAro Estate’s impressive Virtual Cellar Door. Headlining the family’s new direction is also the release of their ‘Vision Shiraz’ from the original Fromm family Shiraz planted in 1919. Crafted to commemorate 100 years of grape growing in the Barossa, the Vision Shiraz and TeAro Estate’s established wine portfolio will continue to be available via online sales. The family also looks forward to maintaining a strong presence in the region through key Barossa initiatives and events.

With farm life in his blood Trevor and wife Barbara Fromm tongue-in-cheek declare they will not officially be joining the grey nomads just yet. Rather Trevor will take on more of a mentoring and machinery maintenance role within the family business structure.

The family reflects ‘Over many years Trevor’s leadership and ability to steady the ship with his level thinking, number crunching and creative ‘Fromm-ised’ inventions have been an incredible asset. Cultivated by his parents Ronald and Fay Fromm, Trevor’s selflessness, positive mindset and drive to provide for his family has been unwavering. We feel incredibly blessed to continue the legacy of the C H Fromm & Son Vignerons founded by our pillars of; family, determination, foresight and resilience.’

Since opening in May 2010, TeAro Estate has hosted many private events including weddings, special occasion birthdays, fundraisers and Christmas parties. Staff and family highlights also include the monthly TeAro Unplugged live music events, ‘Decks on the Deck’ DJ gigs and Barossa Vintage Festival events ‘Take Flight at TeAro’ and ‘Airtime at TeAro’.

‘We would like to thank our wonderful and loyal staff who have become an extension of our family sharing our wines and stories with genuine passion. Thanks also to our key Tour Operators including Sealink Travel Group, Getaways, Cellar Door Tours and Bums on Seats. Most of all, the rewarding memories which flow from the relationships formed with our local, interstate and international visitors. Visitors we now call life-long friends. Their support has never wavered and we are thankful beyond words.’ Kelly reflects.

The family will host a farewell day on Sunday 30th June at the Tasting Room. Details will be available via social media and their website.

From left: Three generations of the Fromm family including Kelly Rowett (nee Fromm), Todd, Bade & Tiaane Rowett, Ryan, Barbara, Trevor, Laila and Kristie Fromm, Sally Fromm (nee Lloyd) & Charlie Fromm overlooking the TeAro Estate Homeblock.

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